Plantar S / A Reflorestamentos, the company that originated the group, was established in February 1967 and specializes in forestry services, with operations in several Brazilian States (BA, ES, MG, PR, MA and MS). As a forestry company, Plantar focuses its business on Forest Management, including all forestry practices. It is involved from the administration of the nursery through its affiliate Centro Norte, through the planting and trees maintenance, technical and environmental consultancy and input management , to the complete formation of the forest asset, either eucalyptus or pine. Plantar S/A  is currently the biggest player in the market for reforestation services.

As the result of a constant search for excellence, for high quality service and complete satisfaction of its customers, in 1997 it received from Bureau Bureau Veritas Quality International (BVQI) the ISO 9001 certificate. Through the standard quality procedure, in the execution of its operating activities, Plantar S/A  Reflorestamentos seeks to guarantee the desired results by measuring and benchmarking indexes (results).

Plantar has a highly qualified multidisciplinary technical team (R & D department) committed to ongoing researches and application of new operational technologies. These are developed and refined over time, enriched by a continuous exchange with its customers and sectoral institutions.

Always committed to its employees, customers, suppliers, communities and environmental protection and preservation, Plantar permanently seeks to contribute to the growth of economies and job generation in the regions where the forests are planted.